Article Name: Viewpoint-June 2004 Knowledge Management: A Wolf in Sheep's Clothing David J Pauleen
Type of Article: Review of an article written in viewpoint April 2004 by professor G. E. Gorman
Audience: IT managers, Students of IM, CEOs Knowledge Management professionals
Focus/theme: Why Knowledge Management is a legitimate management Practice.

Pennie Sawkins Due Monday 23rd November, Wk 2



Summary:
This article is a review of an article written by Professor G E Gorman in an addition of Viewpoint in April 2004. Where the, author Professor G E Gorman casts doubt of the legitimacy of knowledge Management as an authentic management practice. (David J Pauleen, viewpoint, June 2004). Professor G E Gorman article outlines that Knowledge management is nothing more than "Hyped up Information Management" Professor G E Gorman, A Sheep in Wolfs clothing, Viewpoint, April 2004.
The author disagrees with Professor G E Gorman's view of knowledge Management and explains in his article the differences between Information & Knowledge Management in two parts based on an example from a visiting lecturer Larry Prusak whom explained that Information can be described as "two dimensional" and Knowledge Management as "three dimensional". This is explained by the author using an analogy based on a guidebook. Information is the guidebook. Knowledge is the experience of what you've seen and done and then shared with someone planning to visit. The second part is that unless Knowledge is shared with others it has no value in an organisation. The author talks about how to create an organisational culture conclusive to Knowledge sharing by using trust, reciprocity and transparency.
Review:
The article is well structured in that author has used simple analogies and explanations as to the differences between Information and Knowledge Management. The author has linked each section of the article so that the reader can easily buy in to the author's argument that Knowledge Management is an authentic management practice.